Charles Martin is the Chief People Officer at American Tire Distributors (ATD) where he leads the Human Resources organization with a commitment to advancing a people-first culture that fuels business performance. With deep global HR leadership experience, he brings a strategic, relationship-driven approach to aligning people strategies with ATD’s purpose, vision, and values.  

 

As a proven leader in largescale initiatives, Martin is known for his collaborative, business-minded approach and knack for building relationships across all organizational levels. His background spans multinational and private equity environments, where he has successfully led organizational design efforts, talent management strategies, cultural initiatives, and largescale change programs. 

 

Martin plays a pivotal role in supporting the company’s continued evolution by elevating associate experience, fostering strong business partnerships, and ensuring that ATD continues to be a place where people can grow, succeed, and contribute with purpose.